Broomstick - 1120 Words

Title Page Table Of Contents I. Executive Summary Short summary of the campaign Broomsticks are an essential part of the Filipino household. Due to the Philippines’ climate which ..dust. Sweeping became a daily routine. We are assigned to carry out a product launch of a new brand of broomstick. We aim to go against the widely used broomstick in the Philippines, Baguio broomstick. We plan to grab 30% of the broom market in the span of 6 months campaign period. Our budget is P5 million. II. Research Highlights Choose only most important findings from 100 person survey and highlights of interviews with at least five KOLs (key opinion leaders) or resource persons. III. Situation Analysis Industry Analysis Describes†¦show more content†¦nder tension will submit withdraw/ avoid dictate/ assert attack/ be sarcastic Seeks attention accuracy productivity recognition Gains security by close relationships preparation control flexibility Wants to maintain relationships credibility success status Supports his/her feelings thoughts goals ideas Likes you to be pleasant precise to the point stimulating Wants to be liked correct in charge admired Irritated by insensitivity/ impatience surprises inefficiency/ indecision inflexibility/ routine Measures person s worth by compatibility with others precision/ accuracy results/ track record recognition/ compliments Decisions are considered deliberate definite spontaneous Low Caring Low Control Analytical Melancholic o more cautious, threatened by change o factual, preoccupied by detail o logic facts have higher priority than relationships o be organized, prepared Driver Choleric o driven, task-oriented individuals o willing to take risks o needs to be in control o strong, forceful o Here are your options, what do you want to do? o keep relationship business-like o get right to the point Amiable Phlegmatic o prefer status quo, like the world as it is o easy-going but cautious about making decisions o don t enjoy conflict, don t like saying No o relationship-driven, need to trust you first o offer personal assurances that you stand behind your decision Expressive Sanguine o lively, social individuals who love to talk, thusShow MoreRelatedWitches, Broomsticks And Witchcraft1582 Words   |  7 PagesWitches, Broomsticks and Witchcraft What comes to mind when someone says, witches? 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